01 December 2009

Definition: Greenwashing

Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.[1] It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[2]

Definition of "Greenwash/Greenwashing" from Wikepedia

Link to site: Greenwashing Index, evaluate and news

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